Why my approach to copywriting will work for you

Rod Mitchell, Freelance Copywriter, London UK

Call 07557 262 272 or EMAIL

1. adding real value up front

My preference is to work directly with marketing clients. This allows me to…

Ask questions raised by your brief, tease out the hidden benefits of your offer (think wood & trees), and contribute to the creative discussion (at the heads up with your preferred design agency).

2. bringing it all together

For the whole to become greater than the sum of its parts, words and design must work in perfect harmony….

Well developed copy should give your agency ideas that bounce the creative up a notch or two. And a healthy working relationship with them will negate the need for emergency surgery (i.e. rewriting approved copy at the last minute, to fit wire frames and page layouts).

3. winning hearts & minds

My content copywriting service will take your audience to the point where they’re ready to surrender to your charms, by…

Answering the key questions they’ll be asking themselves straight away (‘What is it?’ ‘Is it for me?’ and ‘What’s in it for me?’). Making it easy to drill down to the detail they want (through your headings and sub-headings). Keeping your sentences and paragraphs short & sweet (while leading the eye from one point to the next in a logical manner). Closing with a strong call to action.

4. keeping it real

Marcomms that read more like people speak achieve the best results. My copywriting services will make your words ring true, with the astute use of…

Contractions (for an informal tone and smoother read). Split infinitives (to add emphasis). Analogies (to explain complexity). Metaphors (to make intriguing comparisons).