Rod Mitchell, Freelance Copywriter, London UK
Call 07557 262 272. Or scroll down for my contact form.
1. adding real value up front
My preference is to work directly with marketing clients. This allows me to…
Ask questions raised by your brief (and get answers firsthand). Tease out hidden benefits (think wood & trees). Contribute to the creative discussion (at the heads up with your design agency).
2. bringing it all together
For the whole to become greater than the sum of its parts, words and design must work in perfect harmony.
Well developed copy should give your agency ideas that bounce the creative up a notch or two (mine does).
And a healthy working relationship between copywriter and agency negates the need for emergency surgery (i.e. rewriting approved copy at the last minute, to fit wire frames and page layouts).
3. winning hearts & minds
My content copywriting service will take your audience to the point where they’re ready to surrender to your charms, by…
Answering the key questions they’ll be asking themselves straight away (‘What is it?’ ‘Is it for me?’ and ‘What’s in it for me?’). Making it easy to drill down to the detail (through your headings and sub-headings). Keeping your sentences and paragraphs short & sweet (while leading the eye from one point to the next in a logical manner). Closing with a strong call to action.
4. keeping it real
Marcomms that read more like people speak achieve the best results.
My copywriting services will make your words ring true, with the astute use of…
Contractions (for an informal tone and smoother read). Split infinitives (to add emphasis). Analogies (to explain complexity). Metaphors (to make intriguing comparisons).