Words are typically an afterthought. They’re treated as a commodity & shovelled into the design at the last minute. That’s wrong. Words & design should complement each other, like two sides of a coin. But how do you get past the impasse? Ask me to work on the words before you brief your designer. When your marketing messages are well developed, your designer should get a valuable creative nudge from the first few paragraphs of copy. The whole can then become greater than the sum of its parts. Bingo!