Nobody reads endless columns of text. It’s a real turn-off.
I’ll keep your sentences & paragraphs short & sweet.
The same applies to the big picture. ‘The fewer the words, the better the prayer,’ as the saying goes.
And I’ll make certain that I lead the eye from one point to the next in a logical manner, building interest along the way;
Experience has taught me this is the only way to make sure your audience sits up & listens!