Why hire a copywriter in the first place? Why not write your own copy? You know what you do best. You’re a dab hand at writing emails & reports, too. But hang on a minute. That doesn’t make you a copywriter. It’s not your day job. It’s what I do all day, every day (well, most days). Have you got the time & patience to sit down & stick at it until you’ve crafted a set of words that will win hearts & minds? Do you really have that much confidence in your writing ability? Apart from that, I reckon you’re far too close to the wood to see the trees. Enough said!