“Having a copywriter who understands our products and the market in which we operate is an extremely valuable commodity. Your work is always well received and I view you as a key member of our team.”Rob Lee, Director of Marketing & Communications, BT Openreach, on their tone of voice guidelines.
“Working with you has been a great experience. You got into the mindset of my target client and created copy that really engages. Your no fuss, down to earth, straight-to-the-point approach is extremely refreshing.”Paul Brooks, Managing Partner, Brooks Brothers Photographers, on their launch website & marketing collateral.
“You took what was an unwieldy and unfocused brief and created meaning and purpose from it. Your determination to get it right was brilliant, and was matched by your craftsmanship with words.”Franco Beschizza, Managing Director, Identity[M], on their launch website.
“I have really enjoyed working with you over the past months. I think that you bring a unique and valuable dimension to the way that we communicate ourselves to our customers. These qualities are rare.”John Stewart, Head of Convergence Practice, BT Group, on a successful 500 GBP bid, for which I wrote the management summary.
“Well here it is, and I hope you feel we have done justice to your lovely words.”Libby Jones, Brand Manager, Chivas Regal 12-year-old Scotch whisky, when she sent me a copy of their global brand guidelines.