Keeping it real

copywriting services that ensure your marketing messages are crystal clear

Saying what you need me to say in ways your audience can relate to is numero uno in my book. Which is why I write more like people speak.

Contractions are normal in everyday English. So I use them in your content.

Why say ‘whilst,’ when ‘while’ trips-off the tongue so easily? Same for ‘upon’ and ‘on.’

Nothing wrong with the occasional split infinitive. I find them useful for adding emphasis, as are sentences starting with ‘And’ or ‘But.’

Slavishly following old-fashioned rules of grammar doesn’t necessarily make things clearer. It can make you appear stuffy + formal.

If it sounds right + reads right, it’s right – even if it’s a one-word sentence. Right!