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Saying what you need me to say in ways your audience can relate to is numero uno in my book. Which is why I write more like people speak.

Contractions are normal in everyday English. That’s why I use them in your content.

And why say ‘whilst,’ when ‘while’ trips-off the tongue so easily?

Nothing wrong with the occasional split infinitive, either. I find them useful for adding emphasis, as are sentences beginning with ‘And’ or ‘But.’

Slavishly following old-fashioned rules of grammar doesn’t necessarily make things clearer. It can make you appear stuffy + out of touch.

If it sounds right + reads right, it is right – even if it’s a one-word sentence. Right 🙂