The right words can give you the competitive edge, build your reputation & help deliver your vision. The wrong words can result in poor conversion rates, increased customer churn & damaged perceptions. Whether your copywriting requirements are online or offline, you can rely on me to provide the right words for your business. They’ll be based on proven rules of engagement I’ve developed over more than 20 years as a copywriter. Each channel to market has its own variation of these rules. The accompanying posts are focused on the do’s & don’ts of web content writing.