Bonkers.

No one reads endless columns of text. It drives them nuts. I’ll keep your sentences short, without making them blunt & lifeless. The same applies to the bigger picture. ‘The fewer the words, the better the prayer,’ as the old adage goes. And I’ll make certain I lead the eye (& the mind) from one point to the next in a logical manner. It’s the only way to make your audience sits up & takes notice.