Service list

freshly conceived copywriting services

Freshly conceived copywriting services, any of which are ready for you to consume right now…

Agent scripts


Bids + Tenders

Brand Guidelines


Business Plans

Case Studies

Direct Mail

Email Campaigns


Exhibition Support

Online Content




Video Scripts

White Papers


Headline projects

copywriting services get top marks from the judges

Micro-sites, product literature + presentations for BT

Online tone of voice guidelines for Openreach

Moto Hospitality recruitment site

Site for photographers Brooks Brothers

Email campaign for Thomson Reuters

Vehicle leasing site for Arval (BNP Paribas)

Brand guidelines, after show collateral + bottle copy for Chivas Regal 12, 18 year old + Royal Salute Scotch whiskies

And loads more.



‘Say goodbye to static and boring predictability. Say hello to virtual images and virtual tours that will add an extra dimension of desirability to your offer in the marketplace. Your customers are waiting for you. So are we.’ From an interactive corporate brochure for internet publisher VRWAY

Royal Salute is the ultimate tribute from Chivas Brothers to you. More than 21 years in the making, the most aristocratic and exclusive blended Scotch whisky in the world is the culmination of a search for perfection that began more than two centuries ago.’ From Chivas promotional literature

‘How to get ahead in the cloud: Could this be the silver lining you’ve been looking for? How would you like to connect to almost any market, almost anywhere in the world, and compete with the local guys on an equal footing?’ From an email campaign for Thomson Reuters

‘Thinking of joining us? We’d love that. But you obviously want to know a little more about Moto Hospitality first, about what we do and what we stand for. Then, if you reckon we’re a good fit for you, and if we feel the same way about you, it would be great to have you on board.’ From the careers section of the Moto Hospitality website

‘White sand. The sun. A gentle breeze. An azure sea. You’ve got the picture! Or have you? However idyllic the scenery, it can play havoc with your filming, unless you come prepared with the right filter for your camera.’ From an email campaign for Sony digital cameras

‘People have been banging on about broadband changing the way we live, work and play for ages. And it has. We can go online to do just about anything. But the explosion of choice can cause aggro when several people in the same home want to do their thing online at the same time. That’s where fibre broadband comes to the rescue, allowing everyone to do exactly what they want, exactly when they want.’ From an Openreach website explaining the benefits of fibre broadband

‘Hackers attack blogs and websites in many ways – through brute force, hosting and file permissions, for example. But by far the most pernicious route is by compromising globally deployed WordPress themes through their plugins. But these hackers aren’t typical cyber criminals. They’re not spreading viruses or intent on taking down WP platforms like yours. They’re after an altogether more valuable prize. They want to take control of your site and use it for financial gain.’ From a promotional brochure for SEO Firewall


Yours truly

copywriting services from leading freelance copywriter Rod Mitchell

Copywriting still gives me the same buzz as when I started out in the business more than 20 years ago.

Waste of time regurgitating what’s gone before. There’s no future in the past.

Nothing more motivating than a challenging brief + an adventurous client.

Bring it on!



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