Keeping my promise

Open inkwell with a copywriter's fountain pen literally jumping out of the lid.
Copywriting that delivers an unrivalled ROI

You want site content, presentations, print and other marketing materials to generate outstanding results. They will, if you hire me to write the words.

Rod Mitchell, London-based Freelance Copywriter

07557 262272 | EMAIL

Words need space to do their work

Head with the nose and forehead depicted as the nib of a copywriter's fountain pen.
Copywriter views words and design as partners

Cramming copy into placeholders, almost as an afterthought, never leads to satisfactory outcomes.

Words and design must work together, to make the whole greater than the sum of its parts.

It’s the only way to achieve the results you’re looking for.

Keeping it real, right from the start

The nib of a fountain pen being preparing to write some words of wisdom.
Rock-solid approach to copywriting

My approach to copywriting is based on five elements. See the summaries below. For the detail, go to Walking the talk.

1. Briefing: While a brief (typically pinged) is the essential building block for all that follows, you can’t beat a heads-up in the real world.
2. Teamwork: Great teamwork ensures that deadlines are met,  and that words and design work in perfect harmony.
3. Structure: You’ve got 9 seconds to capture the attention of your audience before they disappear into thin air.
4. Tone & style: English is a glorious, rich and ever-changing language. Some would have you believe otherwise. They want you to stick to dated grammatical rules and hand-me-down words. My copywriting breaks the rules so that your marketing messages ring out loud, clear and true.
5. Keywords: The major search engines now only rank the keywords that appear on your pages, as opposed to those that sit in the code behind them (i.e. keyword meta tags). My keyword-rich copywriting will help to optimise your search engine rankings.

Experience counts, but not as much as your satisfaction

The nib of a fountain pen depicted as two legs marching to the right tune..
Copywriter on a mission

I’ve been providing copywriting services for a variety of marketing materials across the major market sectors for more than 20 years.

Satisfied clients include BT, Openreach, Arval, Pernod Ricard, Moto Hospitality, Thomson Reuters, Cabo Adventures, Sony, Aurora Niva, Barclays Bank, along with many more well-known and not so well-known names.

Words that sound like sweet music to your audience
Rod Mitchell, Freelance Copywriter, on the deck of a boat near Ft. William in the Scottish Highlands.
On Loch Linnhe near Ft. William

My copywriting services will boost conversions, increase customer retention, inform, educate, and even respond to unfair criticism.

For an informal chat about an upcoming copywriting project, call Rod Mitchell on 07557 262272 or EMAIL me.

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