The right words can give you the competitive edge, build your reputation & help deliver your vision. The wrong words can result in poor conversion rates, increased customer churn & damaged perceptions. Whether your copywriting requirements are online or offline, you can rely on me to provide the right words for your business. They’ll be based on proven rules of engagement I’ve developed over more than 20 years as a copywriter. Each channel to market has its own variation of these rules. The accompanying posts are focused on the do’s & don’ts of web content writing.
Rod Mitchell
First thought.
Words are typically an afterthought. They're treated as a commodity & shovelled into the design at the last minute. That's ...
Key to success.
Not so long ago, particularly in the corporate space, businesses were full of stuffed shirts. And they sounded it - ...
Respectfulness.
Words become more effective & more involving when you talk directly to your audience. People can assume you're being disrespectful ...
First things first.
My opening words will answer the key questions your visitors will be asking themselves: 'What’s it about?' 'Is it for ...
Standing out.
Most readers aren't fixated on text from the off. They quickly scan it. I'll make certain that your audience understands ...
Lost cause.
No one reads endless columns of text, or listens intently to presentations that drone on forever. It's a real turn-off ...
Clarity wins.
Clarity in content writing isn't about slavishly following established rules of grammar. English is a living, breathing & constantly changing ...
Sorted!
I'll check out each sentence I write for ambiguity. While I'm at it, I'll remove the words & phrases that ...
Fine tuning.
After any copy changes you ask me to make, I like to put the 'final' draft aside for a day ...