Copywriting services walk the talk

It’s essential to get the balance right between the need to sell & the need to avoid over-egging your marketing messages..

Launching a new product? Want more leads & better conversion rates? Looking to reduce churn or change perceptions?

My copywriting services will achieve results that surprise & delight you.

Experienced across all media, including video, F2F & agent scripting.

This site focuses on my content copywriting service.

Content copywriting answers key questions

First impressions count. You need to give people a reason to believe from the start.

When people land on your site, the first questions they’ll be asking themselves are:

What is it?’ ‘Is it for me?’ What’s in it for me?’

My content copywriting service will give your audience the answers they want up front.

Content copywriting wins hearts & minds

With business decision-making, the head’s in the driving seat. Being emotionally appealing as well gives you the edge over the competition.

Keeping people on board & winning them over is as vital as capturing their interest in the first place.

Here’s how & why my content copywriting service will have your audience eating out of your hand…

1. Text

1. Text
No one reads endless columns of text. It’s a real turn-off. I’ll keep ...

2. Structure

2. Structure
Most visitors quickly scan content for relevance. I'll make certain they understand the ...

3. Clarity

3. Clarity
I believe in saying what you need me to say in ways your ...

4. Friendly

4. Friendly
Words become more involving & more effective when you talk directly to your ...

5. Tuning

5. Tuning
Before I send you the first draft of copy, I'll check out each ...

6. Design

6. Design
All too often, words are an afterthought - parachuted into the design at ...

Copywriting services rise to the challenge

It’s imperative to follow your marketing brief. It’s just as important to add value to it, while remaining firmly on brand & delivering on time.

Get the same buzz from copywriting as when I started out in the business 20+ years ago.

Waste of time regurgitating what’s gone before. There ain’t no future in the past!

Nothing more motivating than a challenging brief & an adventurous client. Bring it on…

1. Services

1. Services
Freshly conceived copywriting services, any of which are ready for you to consume ...

2. Clients’

2. Clients'
Micro-sites, product literature & presentations for BT. Online tone of voice guidelines for ...

3. Me

3. Me
On Loch Linnhe, Ft. William. Hiked up Ben Nevis the previous day. Took ...

4. Privacy

4. Privacy
Last updated 1 August 2019. By visiting my site you agree to me ...