Rod Mitchell, Freelance Copywriter, London, UK
My approach to content copywriting – backed by over 20 years’ general copywriting experience – delivers stellar conversion rates. Guaranteed.
Here’s how and why…
1. Heads up
If you brief me at the same time as your design agency, I’ll be able to get to know the team, contribute to the creative discussion, tease out unexplored benefits of your offer, and ask for clarification/further information.
2. content structure
If you don’t capture the interest of your visitors straight away, you’ll lose them forever. So it’s vital to…
+Answer key questions up front (i.e. What is it? Is it for me? What’s in it for me?’).
+Make it easy to drill down to the detail (via headings and sub-headings).
+Keep sentences and paragraphs reasonably short (and sweet), while leading the eye from one point to the next in a logical manner.
+Close with a powerful call to action.
3. Copywriting tone and style
Content that reads (and sounds) more like people speak achieves the best results.
My preferred copywriting style is friendly and informal, embracing analogies to explain complexity and metaphors to make intriguing comparisons. I avoid slang, unless the brief encourages it.
I’m not averse to breaking grammatical rules on your behalf. For example, the occasional split infinitive can add emphasis. Think the iconic ‘To boldly go…’ And contractions enhance readability, don’t you think?
Microsites, presentations, direct mail, email campaigns and bids & tenders for BT (UK and global communications services).
Tone of voice guidelines and product microsites for Openreach (UK communications network and network service provider). Corporate website for Arval (vehicle leasing – BNP Paribas). Website for Brooks Brothers (wedding photographers).
Brand guidelines, label copy and after show promotional material for Chivas Regal 12, Chivas Regal 18 and Royal Salute premium and super premium Scotch whiskies (Pernod Rickard). Recruitment microsite for Moto Hospitality (motorway service stations).
Email campaigns for Thomson Reuters (financial services and insights). Microsite for Sony (digital cameras). Website copy for Jackpotjoy (online gaming) and Aurora Niva (luxury silk scarves and foulards).
EMAIL me if you’d like to see some copywriting examples.
Talking copywriting services.
You’ll achieve stellar conversion rates with my content copywriting service. Guaranteed.
Call 07557 262 272 for an informal chat about your next copywriting project.