You want site content, presentations, print and other marketing materials to generate outstanding results. They will, if you hire me to write the words.
Rod Mitchell, London-based Freelance Copywriter
Words need space to do their work
Cramming copy into placeholders, almost as an afterthought, never leads to satisfactory outcomes.
Words and design must work together, to make the whole greater than the sum of its parts.
It’s the only way to achieve the results you’re looking for.
Keeping it real, right from the start
My approach to copywriting is based on five elements. See the summaries below. For the detail, go to Walking the talk.
1. Briefing: While a brief (typically pinged) is the essential building block for all that follows, you can’t beat a heads-up in the real world. 2. Teamwork: Great teamwork ensures that deadlines are met, and that words and design work in perfect harmony. 3. Structure: You’ve got 9 seconds to capture the attention of your audience before they disappear into thin air. 4. Tone & style: English is a glorious, rich and ever-changing language. Some would have you believe otherwise. They want you to stick to dated grammatical rules and hand-me-down words. My copywriting breaks the rules so that your marketing messages ring out loud, clear and true. 5. Keywords: The major search engines now only rank the keywords that appear on your pages, as opposed to those that sit in the code behind them (i.e. keyword meta tags). My keyword-rich copywriting will help to optimise your search engine rankings.
Experience counts, but not as much as your satisfaction
I’ve been providing copywriting services for a variety of marketing materials across the major market sectors for more than 20 years.
Satisfied clients include BT, Openreach, Arval, Pernod Ricard, Moto Hospitality, Thomson Reuters, Cabo Adventures, Sony, Aurora Niva, Barclays Bank, along with many more well-known and not so well-known names.
Words that sound like sweet music to your audience
My copywriting services will boost conversions, increase customer retention, inform, educate, and even respond to unfair criticism.
For an informal chat about an upcoming copywriting project, call Rod Mitchell on 07557 262272 or EMAIL me.