Walking the talk

It’s vital to get the balance right between the need to use words to sell & the need to avoid over-egging your marketing messages. Too much exaggeration & they become worthless. I like to keep things real & upbeat.

This site focuses on my approach to copywriting services for web content, email campaigns & print. I also provide copywriting services for SEO & PPC, along with video, F2F & agent scriptwriting services. SEE full list.

Rod Mitchell07557 262 272EMAIL

Answering key questions

You need to give people a reason to believe from the outset. Fail to do that & you’ve lost them. I’ll make certain you answer the key questions your audience will be asking themselves straight away.

When someone lands on your website, gets one of your emails or opens some sales collateral, they’ll be asking themselves: What is it?’ ‘Is it for me?’ What’s in it for me?’ My copywriting services will give your audience the answers they want up front.

Winning hearts & minds

The head has to be in the in the driving seat. But you need to be emotionally appealing as well. It’s what gives you the edge over the competition. You can rely on me to win hearts & minds for you.

Keeping people on board & converting them is as important as capturing their attention in the first place. My copywriting services will have your audience eating out of your hand. Here’s how & why…

Text

Text
Nobody reads endless columns of text. It’s a real turn-off. I’ll keep your ...

Clear

Clear
Believe in saying what you need me to say in ways your audience ...

‘You’

'You'
Words become more involving & more effective when you talk directly to your ...

Scan

Scan
Most visitors quickly scan content for relevance. I'll make certain they understand the ...

Tuned

Tuned
Before I send you the first draft of copy, I'll check out each ...

Words

Words
Words are typically parachuted into the design at the last minute. I believe ...

Satisfaction guaranteed

Launching a new product or service? Want more leads & better conversion rates? Looking to reduce churn or change perceptions? You can rely on me to deliver results that surprise & delight you.

More about my copywriting services, a little about me, plus my privacy policy…

Fresh

Fresh
Freshly conceived copywriting services, any of which are ready for you to consume ...

10/10

10/10
Micro-sites, product literature & presentations for BT. Online tone of voice guidelines for ...

Me

Me
Copywriting still gives me the same buzz as when I started out in ...

Privacy

Privacy
Visiting my site means that you agree to me collecting... Log data: Information ...