Less is more

It’s vital to get the balance right between the need to use words to sell & the need to avoid over-egging your marketing messages. Too much bull & your messages become worthless. I like to keep things real & upbeat.

Don’t be mistaken. Don’t be misled. When you pay by the word or page, they’ll promise you the earth. It’s all hot air. Words are just a commodity to content mills. They spew them out like confetti – the more, the better (for them).

I deliver irresistible words across all media, including video, F2F & agent scripting. This site focuses on my approach to copywriting for web content, email campaigns & print.

First questions

You need to give people a reason to believe from the outset. Fail to do that & you’ve lost them. I’ll make certain you answer the key questions your audience will be asking themselves straight away.

When people land on your website, receive your emails or look at your sales collateral, the first questions they’ll be asking themselves are: What is it?’ ‘Is it for me?’ What’s in it for me?’ I’ll give your audience the answers they expect up front.

Hearts & minds

The head has to be in the in the driving seat. But you need to be emotionally appealing as well. It’s what gives you the edge over the competition. You can trust me to win hearts & minds.

Keeping people on board & converting them is as important as capturing their interest in the first place. I’ll have your audience eating out of your hand. Here’s how & why…

Less

Less
...is more! No one reads endless columns of text. It’s a real turn-off ...

Clear

Clear
I believe in saying what you need me to say in ways your ...

‘You’

'You'
Words become more involving & more effective when you talk directly to your ...

Scan

Scan
Most visitors quickly scan content for relevance. I'll make certain they understand the ...

Tuned

Tuned
Before I send you the first draft of copy, I'll check out each ...

Words

Words
Words are typically parachuted into the design at the last minute. I believe ...

Results focused

Launching a new product or service? Want more leads & better conversion rates? Looking to reduce churn or change perceptions?

Whatever your copywriting requirements, I’ll achieve results that surprise & delight you…

Fresh

Fresh
Freshly conceived copywriting services, any of which are ready for you to consume ...

10/10

10/10
Micro-sites, product literature & presentations for BT. Online tone of voice guidelines for ...

Moi

Moi
Copywriting still gives me the same buzz as when I started out in ...

Shtum

Shtum
Privacy Policy. Last updated 1 August 2019. By visiting my site you agree ...