It’s vital to get the balance right between the need to use words to sell & the need to avoid over-egging your marketing messages. Too much bull & your messages become worthless. I like to keep things real & upbeat.
Don’t be mistaken. Don’t be misled. When you pay by the word or page, they’ll promise you the earth. It’s all hot air. Words are just a commodity to content mills. They spew them out like confetti – the more, the better (for them).
I deliver irresistible words across all media, including video, F2F & agent scripting. This site focuses on my approach to copywriting for web content, email campaigns & print.
First questions
You need to give people a reason to believe from the outset. Fail to do that & you’ve lost them. I’ll make certain you answer the key questions your audience will be asking themselves straight away.
When people land on your website, receive your emails or look at your sales collateral, the first questions they’ll be asking themselves are: ‘What is it?’ ‘Is it for me?’ ‘What’s in it for me?’ I’ll give your audience the answers they expect up front.
Hearts & minds
The head has to be in the in the driving seat. But you need to be emotionally appealing as well. It’s what gives you the edge over the competition. You can trust me to win hearts & minds.
Keeping people on board & converting them is as important as capturing their interest in the first place. I’ll have your audience eating out of your hand. Here’s how & why…
Results focused
Launching a new product or service? Want more leads & better conversion rates? Looking to reduce churn or change perceptions?
Whatever your copywriting requirements, I’ll achieve results that surprise & delight you…
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