Words & design should complement each other. But the words are typically shovelled into the design at the last minute & brutally cut to fit if there are too many of them!
By asking me to develop the words for your content before you brief a designer…
1. Your marketing messages will be fully communicated, in the most compelling manner.
2. Your designer will get a valuable creative nudge from the first few paragraphs of copy.
3. The whole will become greater than the sum of its parts, creating leads, increasing sales & building stronger customer relationships.
ROD MITCHELL
APPROACH…
Attraction.
My opening words will answer the key questions your audience will be asking themselves: 'What’s ...
Clarity.
Slavishly following established rules of grammar doesn't make things clearer. English is a living, breathing ...
Respect.
Words become more effective & more involving when you talk directly to your audience. People ...
Bonkers.
No one reads endless columns of text. It drives them nuts. I'll keep your sentences short, without ...
