Copywriting snippets

From an interactive online corporate brochure for internet publishers VRWAY Communication: There are no limits in our virtual environments. Say goodbye to static and boring predictability. Say hello to virtual images and virtual tours that will add an extra dimension of desirability to your offer in the marketplace. Your customers are waiting for you. So are we.

From a product landing page for Openreach, a BT Group business: People have been banging on about broadband changing the way we live, work and play for ages. And it has. We can go online to do just about anything. However, the explosion of choice can cause a log jam when several people in the same household want to do their thing online at the same time.

From a series of email campaigns for Thomson Reuters: How to get ahead in the cloud. Could this be the silver lining you’ve been looking for? How would you like to connect to almost any market, almost anywhere in the world, and compete with the local guys on an equal footing?

From an email campaign to owners of Sony camcorders: White sand. The sun. A gentle breeze. An azure sea. You've got the picture! Or have you? However idyllic the scenery, it can play havoc with your footage, unless you come prepared with the right filter and carrying case to protect your camcorder.

From a promotional brochure for documentary makers Infactuation Productions: We prefer realism to dramatism, for the simple fact that authenticity is the best way to project thoughts, ideas and feelings. That's why we don't use actors in our training videos and documentaries.

Bottle label for Chivas Regal 18-year-old Scotch whisky: Prepare to take a journey of discovery reserved for a special few. Prepare to celebrate with Chivas Regal 18, the smoothest, richest whisky in the world. Once you've acquired the taste, nothing less will do.