Copywriting Services that sell and shift perceptions
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If you'd like an informal chat about an upcoming copywriting project, call Rod Mitchell on 020 7702 0712. Or message us using the form on our Contact Page and we'll get back to you as soon as we can.
The secret of writing great case studies.
We like to get the nuts and bolts first hand, by interviewing the main stakeholders. But we don't quote them word-for-word. We make what they say sound even better and even more believable. It takes an intuitive and experienced copywriter to add that kind of value. You're looking at one!
Best advice.
The best advice a client ever gave us was to: "Keep it real." The art of good business writing is all about saying what you want to say, but saying it in a way people can understand, relate to and warm to. That's why we prefer to write more like people speak.
Worst advice.
The worst advice a client ever gave us was to: "Avoid clichés like the plague." There’s nothing wrong with using the occasional cliché and simple analogies to overcome complexity. In fact, it’s the best way to position you as a friendly and approachable organisation.
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What our clients say.“This was an inspiring and classy piece of work. It produced the results we were looking for in revenue terms, and it helped to raise brand awareness considerably.” Johnny Vaccaro, Managing Director, panogames.com, referring to the interactive online corporate brochure we produced for him for internet publishers VRWAY Communication.
“I have really enjoyed working with you over the past months, and look forward to doing so again in the future. I think that you bring a unique and valuable dimension to the way that we communicate ourselves to our customers. These qualities are rare.” John Stewart, Head of Convergence Practice, BT Group, on a major bid we helped to prepare.
“You got deeply involved from the start, going the extra mile to interpret our messages in the most appealing way.” Gabriel Gonzales, Marketing Manager, Cabo Adventures, on a bucketload of promotional material we wrote for them.
“Having a writer who understands the complexity of our products and the market in which we operate is an extremely valuable commodity. Your work is always well received and I view you as a key member of our team.” Rob Lee, Marketing Director, Openreach, on the work we have been doing for them, including websites, sales literature and presentations.
“Complete professionals with in-depth expertise in copywriting. They took great care to understand our requirements and objectives.” Premkumar Subramanian, Managing Director, X-OR Technologies, on the corporate brochure and press releases we wrote for his company.
“There's no doubt that you helped us win this work. Many thanks. Look forward to working with you again.” Nicky Curran, Account Services Director, Acclaim Events & Media Communications, on the work we did that helped them to secure the creative and project management contracts for a corporate client's mega annual event for their global sales force.
“Well, here it is and I hope you feel we have done justice to your lovely words.” Libby Jones, Brand Manager, Chivas Regal 12-year-old Scotch whisky, when she sent us a copy of the global brand guidelines we wrote for this premium product. We also wrote the global brand guidelines for Chivas Brothers super premium product - Royal Salute - plus support material for tasting and after show events around the world.
“You met incredibly ridiculous timescales and navigated through the politics of everyone wanting to have their say. Excellent work. Thanks for making a very dry and sometimes tedious and complicated subject understandable to an audience with varied knowledge and capabilities.” Tamsin Webster, Senior Project Manager, BT Wholesale, on the script for a national road show for their senior managers.
“This is really very, very good. It was an exciting read. Many thanks. You have done a great job. It is quite tight now, tells the story we want to tell and strikes the right chord.” John Madelin, Head of UK Security Practice, BT Group, referring to the white paper we wrote on identity management, for circulation to BT main board directors and senior opinion formers, including Government ministers.
“I have really enjoyed working with you over the past months, and look forward to doing so again in the future. I think that you bring a unique and valuable dimension to the way that we communicate ourselves to our customers. These qualities are rare.” John Stewart, Head of Convergence Practice, BT Group, on a major bid we helped to prepare.
“You got deeply involved from the start, going the extra mile to interpret our messages in the most appealing way.” Gabriel Gonzales, Marketing Manager, Cabo Adventures, on a bucketload of promotional material we wrote for them.
“Having a writer who understands the complexity of our products and the market in which we operate is an extremely valuable commodity. Your work is always well received and I view you as a key member of our team.” Rob Lee, Marketing Director, Openreach, on the work we have been doing for them, including websites, sales literature and presentations.
“Complete professionals with in-depth expertise in copywriting. They took great care to understand our requirements and objectives.” Premkumar Subramanian, Managing Director, X-OR Technologies, on the corporate brochure and press releases we wrote for his company.
“There's no doubt that you helped us win this work. Many thanks. Look forward to working with you again.” Nicky Curran, Account Services Director, Acclaim Events & Media Communications, on the work we did that helped them to secure the creative and project management contracts for a corporate client's mega annual event for their global sales force.
“Well, here it is and I hope you feel we have done justice to your lovely words.” Libby Jones, Brand Manager, Chivas Regal 12-year-old Scotch whisky, when she sent us a copy of the global brand guidelines we wrote for this premium product. We also wrote the global brand guidelines for Chivas Brothers super premium product - Royal Salute - plus support material for tasting and after show events around the world.
“You met incredibly ridiculous timescales and navigated through the politics of everyone wanting to have their say. Excellent work. Thanks for making a very dry and sometimes tedious and complicated subject understandable to an audience with varied knowledge and capabilities.” Tamsin Webster, Senior Project Manager, BT Wholesale, on the script for a national road show for their senior managers.
“This is really very, very good. It was an exciting read. Many thanks. You have done a great job. It is quite tight now, tells the story we want to tell and strikes the right chord.” John Madelin, Head of UK Security Practice, BT Group, referring to the white paper we wrote on identity management, for circulation to BT main board directors and senior opinion formers, including Government ministers.