John Stewart, Head of Convergence Practice, BT Group, commenting on a major bid we helped to prepare: “I have really enjoyed working with you over the past months, and look forward to doing so again in the future. I think that you bring a unique and valuable dimension to the way that we communicate ourselves to our customers. These qualities are rare."
Libby Jones, Brand Manager, Chivas Regal 12 year old Scotch whisky, when she sent us a copy of the global brand guidelines we wrote for this premium product: "Well, here it is and I hope you feel we have done justice to your lovely words." We also wrote the global brand guidelines for Chivas' super premium product - Royal Salute, plus support material for tasting and after show events around the world.
Johnny Vaccaro, Managing Director, panogames.com, referring to the interactive online corporate brochure we produced for him for internet publishers VRWAY Communication: "This was an inspiring and classy piece of work. It produced the results we were looking for in revenue terms, and it helped to raise brand awareness considerably."
Rob Lee, Head of Marketing, Openreach, on the raft of work we have been doing for them, including websites, sales literature and presentations: "Having a writer who understands the complexity of our products and the market in which we operate is an extremely valuable commodity. Your work is always well received and I view you as a key member of our team."
Premkumar Subramanian, Managing Director, X-OR Technologies, commenting on the corporate brochure and press releases we wrote for his company: "Complete professionals with in depth expertise in copywriting. They took great care to understand our requirements and objectives. Their work was to the best of our satisfaction and has produced excellent results."
Nicky Curran, Account Services Director, Acclaim Events & Media Communications, commenting the work we did that helped them to secure the creative and project management contracts for a corporate client's mega annual event for their global sales force: "We won a five-way pitch because we fully understood the client and what they were trying to achieve. A huge thank you."
Tamsin Webster, Senior Project Manager, BT Wholesale, on the script for a national road show for their senior managers: "You met incredibly ridiculous timescales and navigated through the politics of everyone wanting to have their say. Excellent work. Thanks for making a very dry and sometimes tedious and complicated subject understandable to an audience with varied knowledge and capabilities."
John Madelin, Head of UK Security Practice, BT Group, referring to the white paper we edited on identity management, for circulation to BT main board directors and senior opinion formers, including Government ministers: "This is really very, very good. It was an exciting read. Many thanks. You have done a great job. It is quite tight now, tells the story we want to tell and strikes the right chord."
Nothing is more important than keeping it real.
Nothing is more important than saying what you want to say in a way that your audience understands and can relate to.
We believe that everyday English gets the reader, listener or viewer to the point faster and reflects a friendly organisation.
Analogies, in particular, can help to put across complex ideas and processes.
English is also a constantly changing language. Which is why we're never afraid to break archaic grammatical rules on your behalf
A sentence starting with And or But - and even the odd split infinitive - can actually help to ensure that your sales and marketing messages are easier to understand and absorb.
SEO copywriting
Keeping it real applies equally to SEO copywriting.
Repeatedly plastering your key words and phrases on your web pages might just help you to achieve a higher ranking in the search engines. However, you run the risk of turning your audience off when they click onto your site.
We can help you to get the balance right in ways that don't detract from the sense of sensibility of your messages, while still ensuring you receive a high search engine ranking.