Copywriting Services

Because words matter 

direct 07710 386 277
office 020 7702 0712

We structure and write websites, SEO copywriting included. We also write copy for press ads, ezines, direct mail, corporate literature, sales literature, scripts, presentations, packaging, white papers, bids & tenders, case studies and newsletters.

Examples of our work

Interactive online corporate brochure for internet publishers VRWAY Communication, explaining why their 360°virtual environments are a such great medium for advertisers. 

TITLE: 'The future starts here...'
SAMPLE TEXT: 'Say goodbye to static and boring predictability. Say hello to virtual images and virtual tours that will add an extra dimension of desirability to your offer in the marketplace. Your customers are waiting for you. So are we.'
> VIEW PDF

Promotional brochure extolling the virtues of one of the world's rarest and most expensive Scotch whiskies, Royal Salute from Chivas Brothers.

TITLE: 'Into the mists of time'
SAMPLE TEXT: 'The first porcelain flagons were filled with Royal Salute on 2nd June 1953 - the day Queen Elizabeth II was crowned in London's Westminster Abbey. Our story starts long before that. It embraces a proud & noble heritage going back hundreds of years; infinite care and attention to detail; and a combination of the finest, rarest and oldest malt and gain whiskies in Scotland.'
> VIEW PDF

First of a series of emails from BT aimed at IT and business decision makers within NHS Hospital Trusts.

TITLE: 'Get amazing value from BT iNet, your NHS colleagues have...'
SAMPLE TEXT: 'Whether you're looking for LAN, Wireless or IPT communications solutions, you'll find that BT has become seriously price competitive and refreshingly fast on our feet.' 
> VIEW PDF

The Personal Shopping Company will shop for just about anything on behalf of its well-heeled clients, and then deliver the goods to their homes. This brochure was designed to attract new customers.

TITLE: 'It's the thought that counts'
SAMPLE TEXT: 'With so much to do and think about these days - so much pressure and hassle, people often need to be in two places at the same time. We all know that's a physical impossibility. So what do you do...?
> VIEW PDF

Airwave is the communications service dedicated to public safety sector. This brochure explores the benefits for the Fire Service.

TITLE: 'The appliance of technology'
SAMPLE TEXT: 'The appliance on the front cover looks much the same as many similar vehicles in use by firefighting crews across Great Britain. However, two factors differentiate this appliance from the rest - the state-of-the-art communications equipment installed in the cab, and the advanced digital voice and data network linked to it. Together they will connect crews to control rooms and each other in new, better and even more effective ways.' 
> VIEW PDF

Having written their previous corporate-brochure, ACET 4 Data came to us again when they wanted to revamp it. The intention was to position the company as a solutions provider in the research field, as opposed to just collators of data.

TITLE: 'Providing valuable answers to interesting questions' SAMPLE TEXT: 'When you ask respondents their honest opinion about the market and social research questionnaires they're completing, most will admit to feeling somewhat punch drunk after the first few pages. After that, it becomes increasingly difficult to concentrate. Inevitably, questions are misinterpreted or missed completely. It doesn't have to be like that...' 
> VIEW PDF

Promotional brochure explaining the business benefits of Openreach local access network product Wholesale Line Rental 3 (WLR3).

TITLE: 'WLR3 - Empowerment through information'
SAMPLE TEXT: ''WLR3 allows you to build your business in your own time and in your own way, by providing your own choice of calls supplier, for example, But the core benefit is the ability to better meet customer expectations. Indeed, WLR3 can result in greatly improved customer satisfaction, while allowing you to differentiate your organisation on service.'
> VIEW PDF

Quarterly newsletter for the Airwave Service. We conducted all the interviews and obtained approval for them through the company's management and legal structure.

TITLE: 'Communicator'
SAMPLE TEXT: Concludes Alan: "...The level of information provided to us is such that we can even track the routes taken to events by mutual aid officers. We learnt an important lesson here, too; namely, that if you bring in mutual aid over the same route and staging posts and this involves rural areas, you have to remember that the network capacity in those areas was not designed to be used by dozens or hundreds of officers en route to somewhere else."
> VIEW PDF

Examples in brief

From sales promotional literature for Cabo Adventures

'Relax. The crew is at hand. Toast new found friends with a glass of champagne as you sail into the sunset aboard a sleek America's Cup yacht. This is the genuine article. This is the genuine experience. A gentle breeze on your face. The mighty ocean beneath your feet. The sound of the bow slicing a path through the water. This is the stuff of which dreams are made.

From a website for Davo Marble

'Timeless. Cool. Elegant. Sumptuous. Dramatic. Dignified. These words and many more like them can be used to describe marble. But none of them do it justice. You have to see marble, touch it and live with it. When you have, nothing less will do. The choices we offer you include…'

From an email campaign to owners of Sony camcorders

'White sand. The sun. A gentle breeze. An azure sea. You've got the picture! Or have you? However idyllic the scenery, it can play havoc with your footage, unless you come prepared with the right filter and carrying case to protect your camcorder.'

From a mailer for the Retirement Insurance Advisory Service

'RIAS was set up to offer people approaching retirement age really competitive insurance deals; our motto being that we cut premiums, not cover. We also take great pride in providing a caring and responsive service.'

From a corporate brochure for documentary makers Infactuation Productions

'We prefer realism to dramatism, for the simple fact that authenticity is the best way to project thoughts, ideas and feelings. That's why we don't use actors in our training videos and documentaries.'

From a website for graphic designers Createbox

'What works in print doesn't work on screen. That's a fact. We can develop a new online presence for you, ensuring that all the elements work together to add real value to your brand and the products and services you provide.'

Introduction to a series of compliance road shows for senior managers within BT Wholesale

'Good morning everyone. Today is all about stepping up our game, about becoming more proactive as wholesalers and adopting new behaviours in certain areas and under certain circumstances.'

From a web page for typographers H&P Graphics

'Have you had your fill of graphic design agencies who see your sales and marketing messages as nothing more than twists and curls on the page? The art of typography has been swept silently under the carpet, to be replaced by clever jiggery pokery that might do a lot for the designer’s ego but not much for your bottom line.' 

From label copy for Chivas Regal 18 year old Scotch whisky

'Prepare to take a journey of discovery reserved for a special few. Prepare to celebrate with Chivas Regal 18, the smoothest, richest whisky in the world. Once you've acquired the taste, nothing less will do.'

From a major bid we helped to produce for the BT Group

'Everything we do is based on a deep understanding of the complex inter-relationships between people, technology and business performance. In our experience, the core domains influencing individual performance are communication, collaboration, knowledge exploitation and learning.'

From a website for online telco Splendor.net

'Our commitment to you. No hidden charges. No fancy promotions. Not now. Not ever. Just a great quality phone service and incredibly low international call charges to landlines and mobiles.'

From a webcast script that launched local access network provider Openreach

'For everyone in Openreach, service is about much more than the provision and repair activities conducted by our Service Management Centres and engineers in the field. It's also about the process of re-invigorating the access network infrastructure.'