Copywriting Services

Because words matter 

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We structure and write websites, SEO copywriting included. We also write copy for press ads, ezines, direct mail, corporate literature, sales literature, scripts, presentations, packaging, white papers, bids & tenders, case studies and newsletters.

Examples of our work

Interactive online corporate brochure for internet publishers VRWAY Communication, explaining why their 360°virtual environments are a such great medium for advertisers. 

TITLE: 'The future starts here...'
SAMPLE TEXT: 'Say goodbye to static and boring predictability. Say hello to virtual images and virtual tours that will add an extra dimension of desirability to your offer in the marketplace. Your customers are waiting for you. So are we.'
> VIEW PDF

Promotional brochure extolling the virtues of one of the world's rarest and most expensive Scotch whiskies, Royal Salute from Chivas Brothers.

TITLE: 'Into the mists of time'
SAMPLE TEXT: 'The first porcelain flagons were filled with Royal Salute on 2nd June 1953 - the day Queen Elizabeth II was crowned in London's Westminster Abbey. Our story starts long before that. It embraces a proud & noble heritage going back hundreds of years; infinite care and attention to detail; and a combination of the finest, rarest and oldest malt and gain whiskies in Scotland.'
> VIEW PDF

First of a series of emails from BT aimed at IT and business decision makers within NHS Hospital Trusts.

TITLE: 'Get amazing value from BT iNet, your NHS colleagues have...'
SAMPLE TEXT: 'Whether you're looking for LAN, Wireless or IPT communications solutions, you'll find that BT has become seriously price competitive and refreshingly fast on our feet.' 
> VIEW PDF

The Personal Shopping Company will shop for just about anything on behalf of its well-heeled clients, and then deliver the goods to their homes. This brochure was designed to attract new customers.

TITLE: 'It's the thought that counts'
SAMPLE TEXT: 'With so much to do and think about these days - so much pressure and hassle, people often need to be in two places at the same time. We all know that's a physical impossibility. So what do you do...?
> VIEW PDF

Airwave is the communications service dedicated to public safety sector. This brochure explores the benefits for the Fire Service.

TITLE: 'The appliance of technology'
SAMPLE TEXT: 'The appliance on the front cover looks much the same as many similar vehicles in use by firefighting crews across Great Britain. However, two factors differentiate this appliance from the rest - the state-of-the-art communications equipment installed in the cab, and the advanced digital voice and data network linked to it. Together they will connect crews to control rooms and each other in new, better and even more effective ways.' 
> VIEW PDF

Having written their previous corporate-brochure, ACET 4 Data came to us again when they wanted to revamp it. The intention was to position the company as a solutions provider in the research field, as opposed to just collators of data.

TITLE: 'Providing valuable answers to interesting questions' SAMPLE TEXT: 'When you ask respondents their honest opinion about the market and social research questionnaires they're completing, most will admit to feeling somewhat punch drunk after the first few pages. After that, it becomes increasingly difficult to concentrate. Inevitably, questions are misinterpreted or missed completely. It doesn't have to be like that...' 
> VIEW PDF

Openreach is the company responsible for maintaining the UK's local access communications network (i.e. the one that connects homes and businesses to their local telephone exchanges). The company also provides a growing range of products for their customers. This brochure explains the business benefits of one of those products - Wholesale Line Rental 3 (WLR3).

TITLE: 'WLR3 Analogue - Making all the right connections'
SAMPLE TEXT: 'You can use WLR3 Analogue to provide your customers with your own-branded telephony services over the Openreach local access network, and then onward route the calls they make via the carrier of your choice. In addition to placing control firmly in your hands, Openreach recognises the fact that the world has changed. Your customers expect you to provide them with a 24-hour service, and you expect the same from us. Which is why you...'
> VIEW PDF

Although this white paper on BT's integrated multi-channel customer strategy was written nearly five years ago, we believe that it stands the test of time.

TITLE: 'Integrated multi-channel strategy'
SAMPLE TEXT: 'As a client-centric distribution business, the twin challenges for us are delivering a better customer experience and providing a better return for our shareholders. I believe that if you approach CRM properly in a multi-channel context, it allows you to lower the cost of the business relationship and pass some of the savings to your clients as price benefits.'
> VIEW PDF

Quarterly newsletter for the Airwave Service. We conducted all the interviews and obtained approval for them through the company's management and legal structure.

TITLE: 'Communicator'
SAMPLE TEXT: Concludes Alan: "...The level of information provided to us is such that we can even track the routes taken to events by mutual aid officers. We learnt an important lesson here, too; namely, that if you bring in mutual aid over the same route and staging posts and this involves rural areas, you have to remember that the network capacity in those areas was not designed to be used by dozens or hundreds of officers en route to somewhere else."
> VIEW PDF

Online and printed brochure promoting BT Hosted Contact Centres for the Government sector.

TITLE: 'BT Hosted Contact Centres - Capitalising on organisational transformation'
SAMPLE TEXT: 'Network convergence is a key enabler of organisational transformation. A BT Hosted Contact Centre – in this case one that’s approved for managing RESTRICTED transactions – will ensure that you are able to capitalise on that transformation. It will do so by enabling you to provide an enhanced quality of service to citizens, while delivering substantial cost savings and a number of important operational benefits.
'> VIEW PDF

Webcast script that launched Openreach - guardians of the nation's local access network - to its customers (Communications Providers).

TITLE: Openreach webcast
SAMPLE TEXT: "For everyone in Openreach, service is about much more than the provision and repair activities conducted by our Service Management Centres and engineers in the field. It's also about the process of re-invigorating the access network infrastructure. If we make the network healthier, it stands to reason that this will lead to enhanced reliability and improved service standards."
> VIEW PDF

Examples in brief

From a website for Davo Marble

'Timeless. Cool. Elegant. Sumptuous. Dramatic. Dignified. These words and many more like them can be used to describe marble. But none of them do it justice. You have to see marble, touch it and live with it. When you have, nothing less will do. The choices we offer you include…'

From an email campaign to owners of Sony camcorders

'White sand. The sun. A gentle breeze. An azure sea. You've got the picture! Or have you? However idyllic the scenery, it can play havoc with your footage, unless you come prepared with the right filter and carrying case to protect your camcorder.'

From a mailer for the Retirement Insurance Advisory Service

'RIAS was set up to offer people approaching retirement age really competitive insurance deals; our motto being that we cut premiums, not cover. We also take great pride in providing a caring and responsive service.'

From a corporate brochure for documentary makers Infactuation Productions

'We prefer realism to dramatism, for the simple fact that authenticity is the best way to project thoughts, ideas and feelings. That's why we don't use actors in our training videos and documentaries.'

From a website for graphic designers Createbox

'What works in print doesn't work on screen. That's a fact. We can develop a new online presence for you, ensuring that all the elements work together to add real value to your brand and the products and services you provide.'

Introduction to a series of compliance road shows for senior managers within BT Wholesale

'Good morning everyone. Today is all about stepping up our game, about becoming more proactive as wholesalers and adopting new behaviours in certain areas and under certain circumstances.'

From a web page for typographers H&P Graphics

'Have you had your fill of graphic design agencies who see your sales and marketing messages as nothing more than twists and curls on the page? In literature and on the Internet, it seems that the art of typography has been swept silently under the carpet, to be replaced by clever jiggery pokery that might do a lot for the designer’s ego but not a lot for your bottom line.' 

From a business presentation for caterers Kuijpers-Balfour

'Our customers love us because we offer them good, fresh, low-cost food and refreshments - including beers, champagnes and wines - and high quality souvenirs; all of which we make available in comfortable, non-smoking environments.'

From a mailer for the Independent Healthcare Consultancy

'Decisions. Decisions. With over 30 provident organisations and increasing numbers of commercial insurers offering corporate private health insurance, the choice is bewildering. So, just who do you go with? And which of their policies is most appropriate for your needs?'

Carton copy for Chivas Regal 18 year old Scotch whisky

'The individually numbered bottle within contains the smoothest, richest whisky in the world. To arrive at this point, we select the finest and rarest malt and grain scotch whiskies, each of which has matured in oak casks for 18 years or longer. We then blend the malts and transfer them back into specially selected oak casks for another period of time. We do the same with the grains. Finally, we blend the malts with the grains to produce Chivas Regal 18. The aroma of this statuesque, triple-blended whisky will entice and excite you. The wonderfully subtle combination of flavours will captivate you. That’s our promise to you.' 

From a promotional brochure for storage managed services providers X-OR Technologies

'Our fixed cost model will effectively free up core IT staff to concentrate on strategic business projects. Moreover, it will enable our clients to avoid the cost of employing expensive contractors, while making storage management costs fully predictable for the very first time.' 

From a major bid we helped to produce for the BT Group. We cannot reproduce the detail here, for obvious reasons. However, the following extract from the Management Summary reflects BT's stated approach to delivering business transformation solutions

'Everything we do is based on a deep understanding of the complex inter-relationships between people, technology and business performance. In our experience, the core domains influencing individual performance are communication, collaboration, knowledge exploitation and learning. 

'In order to achieve the benefits already outlined, we will need to gain sufficient insight into the dominant human factors within your organisation. These include your organisational culture, the subcultures across functions and geographies, behavioural qualities, working practices and work styles.

'Then, together, we will explore the art-of-the-possible, by examining how culture, behaviour, working practices and technology can contribute to improved ways of working...'