On Your Wavelength

The words I write for you will help you to achieve your sales & marketing objectives.

I’d develop them based on the golden rules of copywriting.

Each medium naturally has its own variation of these rules.

For web content specifically, they’re about:

→Getting Straight To The Point

My opening words will answer the vital questions your audience will be asking themselves:

What’s it about?

Is it for me?

What’s in it for me?

→Ensuring Your Offer Shines Through

Most readers quickly scan text.

I’ll make certain they understand the main thrust of your offer from glancing at your headings & sub-headings.

→Holding People’s Interest

No one reads great slabs of text. It’s a real turn-off.

I’ll keep your sentences & paragraphs short (& sweet).

And I’ll make certain they lead the eye (& the brain) from one point to the next in a logical manner.

→Using Everyday English

I prefer to write more like people speak.

It makes you sound more human, more approachable & easy to do business with.

→Making It Personal

Words become more effective & more involving when you address people directly.

That’s why I avoid referring to customers, clients or users & favour you instead.

→Conducting A Sanity Check

I’ll check out each sentence I write for clear & unambiguous meaning.

And I’ll eliminate the words & phrases that give an illusion of meaning but often mean nothing.

We all tend to overdo it at times, even moi!

→Returning & Retuning

If time permits, I like to put my first draft of copy aside for a day or two.

A return visit with a fresh mindset invariably allows me to make it an even better read.

Do It Yourself

Copywriting services from London freelance copywriter Rod Mitchell

Why can’t you do your own copywriting nearly as well as I can do it for you?

It’s not your day job

You haven’t got the time

You’re way too close to the subject matter to be utterly objective. 

NB: I’ll obviously need to develop a thorough understanding of your offer & your target audience.

Your marketing brief & my follow-up questions should take care of that.

About Me

Copywriting services from London freelance copywriter Rod Mitchell

My name’s Rod Mitchell.

I’m a London-based freelance copywriter.

I’ve worked for organisations of all sizes, globally, across most major market sectors, on:

Web Content

Video & Agent Scripts

Speeches & Presentations

Email & Direct Mail Campaigns

Product & Service Literature

Posters & Exhibition Support

Brand Guidelines

Bids & Tenders

Case Studies


I’ve done a great deal of work in:

Communications Networks, Services & Technologies.

Your Move

 Copywriting services from London freelance copywriter Rod Mitchell Have a copywriting project in mind?

Want to see samples of my work & testimonials?

Got any other questions?

Then click here to email me.