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Copywriting services from London freelance copywriter Rod Mitchell

The words I write for you will help you to achieve your sales & marketing objectives. I’ll develop them based on what I consider to be the golden rules of copywriting. Each medium naturally has its own variation of these rules. For web content specifically they’re about:

Getting Straight To The Point
Ensuring Your Offer Shines Through
Holding People’s Interest
Using Everyday English
Making It Personal
Being Imperfectly Clear
Conducting A Sanity Check
Returning & Retuning

Other stuff: 

Do It Yourself?
My Services
Your Move…
Where I Hang My Copywriting Hat


click here to email London freelance copywriter Rod Mitchell


Getting Straight To The Point
Copywriting services from London freelance copywriter Rod Mitchell

My opening words will answer the key questions your audience will be asking themselves:What’s it about? Is it for me? What’s in it for me?

Ensuring Your Offer Shines Through
Copywriting services from London freelance copywriter Rod Mitchell

Most readers quickly scan text. I’ll make certain they understand the main thrust of your offer from glancing at your headings & sub-headings.

Holding People’s Interest
Copywriting services from London freelance copywriter Rod Mitchell

No one reads great slabs of copy. It’s a real turn-off. I’ll keep your sentences & paragraphs short (& sweet). And I’ll make certain they lead the eye (& the mind) from one point to the next in a logical manner.

Using Everyday English

Copywriting services from London freelance copywriter Rod MitchellI prefer to write more like people speak. It makes you sound more human, more approachable & easy to do business with. The real experts in any field also make it easy to understand their subject matter. I like to do that, too.

Making It Personal
Copywriting services from London freelance copywriter Rod Mitchell

Words become more effective & more involving when you address your audience directly. That’s why I avoid referring to them as customers, clients or usersIt’s all about YOU.

Being Imperfectly Clear
Copywriting services from London freelance copywriter Rod Mitchell

Clarity in web content writing isn’t about following old fashioned & pedantic rules of grammar. It’s about saying what you want to say, in a way the reader instantly relates to. Nothing wrong with the occasional split infinitive, or a sentence starting with And or But, for example. If it reads right, and as long as you’re consistent, it is right. Right!

Conducting A Sanity Check
Copywriting services from London freelance copywriter Rod Mitchell

I’ll check out each sentence I write for clear & unambiguous meaning. And I’ll eliminate the words & phrases that give an illusion of meaning but often mean nothing. We all tend to overdo it at times, even moi!

Returning & Retuning
Copywriting services from London freelance copywriter Rod Mitchell

If time permits, I like to put my first draft of copy aside for a day or two. A return visit with a fresh mindset invariably allows me to make it an even better read.


click here to email London freelance copywriter Rod Mitchell


Do It Yourself?

Copywriting services from London freelance copywriter Rod Mitchell

Think you can do your own copywriting? Give it a go, by all means. But you won’t get the results I’ll achieve for you, because:

It’s not your day job. It’s what I do all day!

You haven’t got the experience. 20+ years here

You haven’t got the time. You’ll have my undivided attention

You’re way too close to the subject matter to be utterly objective. I’ll obviously need to develop a thorough understanding of your offer & your target audience before putting pen to paper. Your marketing brief & my follow-up questions should take care of that.


click here to email London freelance copywriter Rod Mitchell


My Services

Copywriting services from London freelance copywriter Rod Mitchell

Yep, that’s me!

I’ve worked for organisations of all sizes, globally, across most major market sectors, on:

Web Content. Video & Agent Scripts. Speeches & Presentations. Email & Direct Mail Campaigns. Product & Service Literature. Posters & Exhibition Support. Brand Guidelines. Bids & Tenders. Case Studies. Newsletters.

I can offer you in depth sector expertise in:

Communications Networks, Services & Technologies.


click here to email London freelance copywriter Rod Mitchell


Your Move…

Copywriting services from London freelance copywriter Rod MitchellGot a copywriting project in mind? Want to see samples of my work & testimonials? Any other questions?


click here to email London freelance copywriter Rod Mitchell


Where I Hang My Copywriting Hat

Copywriting services from London freelance copywriter Rod Mitchell


click here to email London freelance copywriter Rod Mitchell


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