→On Your Wavelength
The words I write for you will help you to achieve your sales & marketing objectives.
I’d develop them based on the golden rules of copywriting.
Each medium naturally has its own variation of these rules.
For web content specifically, they’re about:
→Getting Straight To The Point
My opening words will answer the vital questions your audience will be asking themselves:
What’s it about?
Is it for me?
What’s in it for me?
→Ensuring Your Offer Shines Through
Most readers quickly scan text.
I’ll make certain they understand the main thrust of your offer from glancing at your headings & sub-headings.
→Holding People’s Interest
No one reads great slabs of text. It’s a real turn-off.
I’ll keep your sentences & paragraphs short (& sweet).
And I’ll make certain they lead the eye (& the brain) from one point to the next in a logical manner.
→Using Everyday English
I prefer to write more like people speak.
It makes you sound more human, more approachable & easy to do business with.
→Making It Personal
Words become more effective & more involving when you address people directly.
That’s why I avoid referring to customers, clients or users & favour you instead.
→Conducting A Sanity Check
I’ll check out each sentence I write for clear & unambiguous meaning.
And I’ll eliminate the words & phrases that give an illusion of meaning but often mean nothing.
We all tend to overdo it at times, even moi!
→Returning & Retuning
If time permits, I like to put my first draft of copy aside for a day or two.
A return visit with a fresh mindset invariably allows me to make it an even better read.
→Do It Yourself
Why can’t you do your own copywriting nearly as well as I can do it for you?
→It’s not your day job
→You haven’t got the time
→You’re way too close to the subject matter to be utterly objective.
NB: I’ll obviously need to develop a thorough understanding of your offer & your target audience.
Your marketing brief & my follow-up questions should take care of that.
My name’s Rod Mitchell.
I’m a London-based freelance copywriter.
I’ve worked for organisations of all sizes, globally, across most major market sectors, on:
→Video & Agent Scripts
→Speeches & Presentations
→Email & Direct Mail Campaigns
→Product & Service Literature
→Posters & Exhibition Support
→Bids & Tenders
I’ve done a great deal of work in:
→Communications Networks, Services & Technologies.
Have a copywriting project in mind?
Want to see samples of my work & testimonials?
Got any other questions?
Then click here to email me.